Discuss whether or not the 19th century was a period of progress Essay

Discuss whether or not the 19th century was a period of progress - Essay Example A perusal of the writings of various 19th century authors like Mary Shelley, Frederick Douglas, Sojourner Truth, Rudyard Kipling, John Stuart Mill and Stà ©phane Mallarmà © was made to ascertain the answer to the problem being posed. The result of the inquiry into the aforesaid writers’ works supports the hypothesis that the 19th century was a period of progress not only in the realm of sciences and research but also in the areas of human and social outlook. The 19th century was a period of growth in the field of sciences, research and industry. This is the implication of Mary Shelley’s Frankenstein (1818) which is a Gothic novel about a scientist who discovered how to give life to inanimate objects such as a corpse. It is evident from this work that at the time Shelley wrote this novel, the industrial revolution already exploded at least in Europe which became her basis for her descriptions of the mechanical contraptions used by her primary character to create his ‘monster.’ The miserable musings of Frankenstein who is both guilt-ridden for having stepped into the shoes of God and loathing of the ugly creature, which is human but not human, he created represent Shelley’s caveat against engaging too much in insatiable scientific quests and exploration to the extent of overstepping on God’s jurisdiction. This is evident in the following lines by Frankenstein: â€Å"Learn from me, if not by my precepts, how dangerous is the acquirement of knowledge and how much happier that man is who believes his native town to be the world, then he who aspires to be greater than his nature will allow† (33). This passage implies that at the time Shelley wrote this novel in 1818, there was a stream of scientific movements going on quite different and more advanced and bolder in scope than what the world was used to that it alarmed the mind of the then young Shelley who must have thought these developments were bordering on blasphemy. To this extent, Shelley

Sponsorship generates significant marketing advantage for the sponsor Literature review

Sponsorship generates significant marketing advantage for the sponsor while it provides strong financial base for the events success - Literature review Example It is often regarded as brand messaging application that communicates standard messages across non-traditional as well as traditional media. Various promotional techniques are encompassed within this approach so as to deliver appropriate messages to end customers. Through this integrated platform a synergy is established amongst all communication channels. The concept of integrated marketing communications was originally framed by American Association of Advertising. Promotional measures which are incorporated by a firm helps to achieve set marketing campaign objectives. IMC can also be stated as a framework that defines wide array of marketing strategic roles such as advertising, public relations, sales promotions, etc. In modern world apart from maintaining desired level of quality in products or services it is also essential to enhance clarity in brand messages. The diverse set of techniques when effectively combined with communications plan enhances consistency, impact and overal l clarity. IMC or integrated marketing communication has evolved due to some shifts. The shift has occurred from low accountability, traditional, mass media to a high accountability, specialized and interactive media. In all form of business activities integration is an essential component. For instance in marketing activities, integration enables business stakeholders to work in coordination with one another. The benefits of this innovative approach can be further determined on basis of search marketing, accessibility and convenience, aggregation of information and services, social media and mobile growth. There are different marketing communication tools and sponsorship is to be focused on in this study. In present scenario sponsorship is not only beneficial for sponsors in terms of spreading brand awareness but even serves as a strong financial base for the events taking place. It is an advertising tool that is implemented in order to bring in