Exam question Essay Example | Topics and Well Written Essays - 750 words

Exam question - Essay Example While it is irrefutable that not everybody can be creative, it is universally accepted that everybody can be rational. Andrews’ definition, therefore, exploits the very essence of every employee. Employees use logic on a daily basis, but they do not frequently express themselves in a creative manner. If reason is the most common attribute in employees, and creativity is scarce, then a majority of corporations rely on logic more than creativity. Andrews is, therefore right: strategy is a rational process that is accompanied by implementation based on administrative acumen. Ohmae’s views are only just starting to be embraced at the highest echelons of the corporate world (Wit & Meyer, 2010). For example, companies like Google and Apple have adopted strategies that emphasize creativity as much as logic. Organizational strategy is no longer about structures and efficiency. In the past, when logic dominated creativity, senior management was considered to be the preserve of business majors only. However, nowadays engineers can be found managing large business organizations and delivering results. While conventionalism and rigidity typified earlier management, the current corporate setting features and offers endless management opportunities to creative minds. While the balance has shifted in favor of creativity, the jury is still out as to whether it can match the proven record of logic. In past and current studies conducted on this subject, consensus has been that the generative approach to strategy needs logic to guarantee success, while the rational approach can deliver desired results – as it always has – in the absence of creativity. In the contemporary organizational environment, creative people are still dominated by rationally-inclined individuals (Lafley & Martin, 2013). For example, advertising agencies often have departments that are in charge of developing all the creative