Background of High Tech Company Essay

1.1 CompanyBackground of laid-back Tech Company (HTC)High Tech Company (HTC) Corporationis a communication and internet type fabrication which is headquartered in Taiwan. This corporation establish in 1997-05-15.There are 16, 746 employees in the play along. HTC was success become a listed company in Taiwan on 2002-03-26.HTC was also honoured as one of the worlds best s like a shot brands by Interbrand, in 2011. HTC is a leader in humanoid and windows Mobile platforms. HTC also isa global leader in smartphone innovation and design. This company built its reputation as the behind-the-scenes designer and manufacturer of some(prenominal) of the most popular OEM-branded mobile devices on the marketplace.Since 2006, HTC has regularly introduced many critically acclaimed mobile devices under their declare brand, and their portfolio includes smartphones and tablets powered by the Android or Windows ring operating systems. Their longstanding working relationships with fellow engi neering science leaders such as Google, Microsoft and Qualcomm are more than strategic partnerships They serve as active labs of investigate and development and product evolution. At HTC, collaboration is a means to a very important terminate creating a holistic experience for the customer. The partners ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive ways that give consumers control.Their oestrus always discovers the best ways to integrate progressive technologies with effortless user experiences. New products simply enable and enhance these experiences. And when their customers share their personal experiences with HTC products, they speak with passion and conviction. They encourage, embrace and celebrate users sharing their perspectives. The strength of the HTC community lies in its authenticity its the most right and honest voice of real-world understanding available. They insist on seeing through the eyes of t his community, because doing so teaches, challenges and prods them to originate better at what they do empowering their customers through personal experience.1.2 Product backgroundEstablished/Introduced in the marketThe Windows Phone 8X was being established in the market in November 2012. It has four types of colour, which is violet, black, red and yellow respectively. The Window Phone 8X is carved from a single shell of polycarbonate (a synthetic resin) with a matt finish. It takes a visual modality to dent or scratch this curved-cornered case. The phone size is 132.35 x 66.2 x 10.12 mm and is light at 130g, and cushion-shaped, with a fattish 10.1mm bulge at the back housing the battery, tapering to thinner edges.Nevertheless, Window Phone 8X also contain 1.5 GHz dual-core processor, a 4.3-inch, 1280 x 720 Super LCD 2 display (341 ppi), a built-in audio amplifier, and NFC capability. It will also be equipped with an 8 megapixel rear-facing camera, a 2.1 megapixel front-facing c amera. As uttermost as memory is concerned, the 8X will have 1 GB of RAM and 16 GB storage. injury identity for the selected brandTo become a globally recognized brand, HTC broke away from its roots as the ODM smartphone maker known as High Tech Computer Corp. to become the new face of high-end Android and Windows Mobile smartphones. HTC Innovation was their slogan, hammering home the idea that HTC smartphones are some of the most innovative options on market. But, as many growing/changing companies choose to do, HTC has changed their slogan. A quick visit to the HTC homepage confirms the new tagline HTC now wants to be known as Quietly Brilliant.To make it as official as possible, HTC has filed for a USPTO stigmatise protecting the Quietly Brilliant tagline. The new slogan echo HTCs position as a formidable smartphone maker that doesnt necessarily need to make the marketing and publicity grabs that were employ to seeing from Apple and Motorola. HTC really does seem to keep quie t about their brilliant products.